We do the following to promote and market your property:

Additional Information

Marketing –vs- Selling - Selling is a one to one, face to face act. Marketing is delivering your most compelling message to a large number of potential prospects. It's what sells your property.

Identification of Active Market – we use the latest technology to identify the current buyers in the market today. There are only so many buyers in the market at any one time. Our technique identifies and captures them before any other agent can steer them away from your home.

Direct Response Advertisement – Recorded information-24- Hours is used in all print advertisement. This eliminates sales resistance. Prospects call our "Talking Ad" because they know they do not have to talk to a sales person.  Once they call we are notified instantly of their name, address, and telephone number. We call them while they are a "Hot Prospect" and start the direct selling process.

Instant notification of Buyers - Our toll free number automatically captures the calling party's name, telephone number, and address. We are able to call them back while they are "hot" prospects and before they go anywhere else.

Virtual Tour vs. virtual images – For your exclusive home we create a complete virtual tour.  Not just Virtual images.  Our Virtual tour includes imbedded text to inform the viewer of facts and details about your home.  A Virtual Tour enables the viewer to do a complete walk through of the home.  They will be able look in closets, see out windows, view property/landscaping, and tour the neighborhood.

The Internet – buyers through-out the Worldwide Web will view our Virtual Tour of your property on major real estate sites including the National Association of Realtors' site Realtor.com.  In addition we create a complete web site to promote and high light exclusive homes.

Multiple Listing Service – we are a member of the Consolidated Multiple Listing Service. It has over 4,600 Realtors in 600 different firms servicing over 70 communities. The CMLS provides the greatest exposure for sellers and selection of properties for buyers.

Open Houses – Open houses will be held for both brokers and buyers (public).  In addition our Virtual Tours are emailed to all brokers.  This way they have a copy to show their "walk-in" clients.

Electronic Mail (email) - In addition to the traditional open house we conduct electronic mail (email) campaigns using our exclusive e-gallery of Virtual Tours to rapidly introduce your property to both brokers and buyers.

On-site Promotion – includes a fact sheet and brochure, CD-ROM/3.5 disk of Virtual Tour/images for handouts.

Home Feedback - every time another agent shows your home we send via email a feedback form for them to complete. This allows us to provide you with feed back from every buyer. This helps to identify and "Red Flags" that can be corrected.

Signage - We use reflective lettering on our "For Sale" sign to attract attention to your listing after day light hours. That is nearly twice the advertising power of non-reflective signs. In addition our toll free number for the talking ad hot line is presented in large red lettering.

This is an effective medium that creates awareness of your property and help direct brokers to your home for showings.

Yard Box - installed at curbside for brochure with disks of Virtual Tour. This is a very effective way to provide information on the sale of your home to people that "happen to just drive by" and saw this house for sale.

Listings Activity Schedule - Marketing life cycle.

Options Real Estate, LLC   35 West Broad Street Suite 105, Stamford, CT  06902   203-325-1617   Fax: 707-313-1612

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